Semanada >   H. Jackson Brown, Jr.
When you lose, don't lose the lesson

quarta-feira, fevereiro 21, 2007

What is graphic design?



... e uma nota dedicada o meu amigo Manel, já diplomado pela Escola António Arroio, empenhado agora na sua licenciatura na Universidade Lusófona, e que virá a ser certamente um dos melhores designers gráficos, já que tem bons mestres.

Visualizar ideias...
.
Graphic design
is the most ubiquitous of all the arts. It responds to needs at once personal and public, embraces concerns both economic and ergonomic, and is informed by many disciplines, including art and architecture, philosophy and ethics, literature and language, science and politics and performance.
Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards and in Bibles, on taxi receipts and on websites, on birth certificates and on gift certificates, on the folded circulars inside jars of aspirin and on the thick pages of children's chubby board books.
Graphic design is the boldly directional arrows on street signs and the blurred, frenetic typography on the title sequence to E.R. It is the bright green logo for the New York Jets and the monochromatic front page of the Wall Street Journal. It is hang-tags in clothing stores, postage stamps and food packaging, fascist propaganda posters and brainless junk mail.
Graphic design is complex combinations of words and pictures, numbers and charts, photographs and illustrations that, in order to succeed, demands the clear thinking of a particularly thoughtful individual who can orchestrate these elements so they all add up to something distinctive, or useful, or playful, or surprising, or subversive or somehow memorable.
Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas.”

Jessica Helfand

Etiquetas: ,

0 Comments:

Enviar um comentário

Links to this post:

Criar uma hiperligação

<< Home



footer-letra